This article is a part of a two-part article about BBN's chance to interview with NBA Senior Vice President, Head of International Strategy Leah MacNab.

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As the NBA continues its global push, discussions around permanent international franchises and increased overseas games have gained traction. With record-breaking global viewership and rising international interest, the question remains: could we see an NBA team outside North America in the future?

NBA Senior Vice President Leah MacNab acknowledges that while expansion is a topic of discussion, logistical challenges make it a complex endeavor. "Right now, we’re in the very early stages at the league office of evaluating the potential of expansion and what that process could look like," MacNab said in an interview. "There are many cities and ownership groups – both inside and outside the U.S. – who have expressed interest in an expansion franchise."

The challenges of an international expansion

Establishing a permanent NBA franchise outside the U.S. and Canada would require overcoming significant hurdles, according to MacNab and these includes:

• Travel and Scheduling: The density of the NBA’s 82-game season makes long-distance travel to and from Europe or other regions a logistical challenge.
• Market Viability: While demand for NBA games is high in many cities, sustaining a full-time franchise with the necessary infrastructure and fan engagement remains a key factor.
• Competitive Balance: Expansion would require careful consideration to ensure a balanced league structure, maintaining parity between new and existing teams.

The role of international leagues

Rather than immediate expansion, the NBA has taken an alternative approach by fostering international leagues. The Basketball Africa League (BAL), launched in collaboration with FIBA, is a prime example of how the NBA is strengthening basketball ecosystems outside North America.

"Having a professional basketball league in Africa supported by the NBA and FIBA expands and strengthens the basketball ecosystem, drives socioeconomic development, and inspires more African youth to play the game," MacNab emphasized.

Will there be more games abroad?

While a full-time international NBA franchise may still be years away, the league is actively looking to increase its global presence through more international games and events. "We continue to study the prospect of being more involved on the ground here on a year-round basis," MacNab revealed, referring to ongoing discussions with stakeholders about expanding the league’s footprint beyond temporary international games.

While expansion remains in the early stages, the NBA’s commitment to international growth is evident. With increasing fan engagement, rising talent pools, and strong global demand, the possibility of more games abroad—and potentially international teams—is a future worth watching. For now, the league will continue to explore opportunities to bring the NBA experience to fans worldwide, ensuring that the game continues to thrive on a global scale.