Michael Jordan did a recent sitdown interview with Cigar Aficionado and discussed a wide range of topics. At one point, he was asked about his favorite business that he is invested in (besides owning the Charlotte Hornets).
"If you look at
my portfolio, with all the things I am involved in, my strongest
passion outside of the ownership of the Hornets is the Jordan
Brand," Jordan said. "Because, to me, I can impact that in a much
greater sense, to be able to continually talk to that consumer,
interact with that consumer. It’s not a draft, it’s not dependent
on the season I had. If I had to pick what is most important to me,
it's the Jordan Brand because it is my DNA; it is who I am. The
Hornets are a product of the personnel that I assemble. And if it
doesn't have that DNA, then you may not get the same results. It's
a work in progress with the Hornets. With the Jordan Brand, it is
successful because I could impact it."
Source: Cigar Aficionado (YouTube)
ANALYSIS: Jordan has many different businesses that he is invested in, including restaurants, car dealerships and, of course, the Hornets. However, Jordan Brand is his baby. He's had a ton of success with the brand, as it brought in over $3 billion in sales last year, which accounted for 8% of Nike's total sales.