Coming into an NBA season as the favorite to win it all isn't
easy. Not only is there a target on your back, there's a ton of
pressure on the team to live up to the championship-or-bust
When I got to the Boston Celtics in 2007, all eyes were on us.
Every night. Off the rip, once all those moves were made and the
Big Three was assembled, we knew we had a great chance at a title.
There was that little window for KG, Ray Allen and Paul Pierce — it
was their time to do it. You felt it. The time was now. We
knew what we were in for that season.
We all heard the talk. People were picking us to win it all and
labeling us the favorite.
Behind the scenes, everybody was trying to get a story. Big-time
media, local media, people that you’ve never seen in the building
before — they’re all trying to get something. They’re waiting for
somebody to say the wrong thing, so they can blow it out of
proportion. You have to keep that in mind and be careful what you
say, especially if you're a young player or someone who hasn't done
As a team, you can't let the headlines and manufactured drama
distract from the ultimate goal, and that's where having great
leaders is really important.
That year, the expectations were just... different. Everyone
wanted to know how we were gonna go out and perform. We started the
season 8-0 and by early January, we were 29-3. We were
dominating on the floor. The Big Three was the main
attraction across the league. They were discussing our team on TV,
on the radio and in the newspapers. We were under the microscope. I
wasn’t getting interviewed a lot, but every day, KG, Paul and Ray
would get annoyed by the media. They’d be like, “Yo man, is that
the best question you could come up with? You’re wasting our time.
I could be at home already.”
Remember, we were doing this in Boston, which only added to the
craziness. There's a lot of pressure to win in that city because of
the tradition of the Celtics, Patriots, Bruins and Red Sox. They’re
just used to championships. The Pats won the Super Bowl in
2001, 2003 and 2004, and the Red Sox won the World Series in 2004
and 2007. I remember thinking, “Damn! We really gotta win
now. We can’t be the only ones who aren't winning.” At home games,
the fans did their part and gave us an extra advantage.
Because we were the frontrunner to win it all, we had a target
on our back all year. Teams came in and badly wanted to beat us. It
was extra meaningful; for some teams, that game was their
But we had great leadership on that team. Doc Rivers had a
message for us: "If we want to go all the way, you can’t get bored
or tired of the process." At the time, I was the only one who had
won a ‘chip, so I echoed that message, too. We had to worry about
our own business and control what we could control. And Paul, Ray
and KG, they were all ears. Since that message was delivered, they
stepped up and led the way as far as how we prepared. The practices
were different. The competition level was different. They just
raised the level for our whole team. Our eyes were on the big
picture. There were certain points of the season where I said,
“Man, we really do have a chance to do this.”
One of those points was our road trip through Texas, when swept
the Dallas Mavericks, Houston Rockets and San Antonio Spurs. When
that happened, I felt like we had a damn good chance to win it all.
We just had that focus, that leadership.
And once we made it to the 2008 NBA Finals, now we had
to win. We knew we couldn't come up short. Fortunately, we
managed to beat the Los Angeles Lakers in six games, bringing the
Larry O'Brien trophy back to Boston. When we won, it was almost a
sigh of relief.
Boston Celtics: Banner 17!
James Posey: Second ring!
When I won my third ring with the Cleveland Cavaliers in 2016,
it was a slightly different story.
LeBron James came back to the city in 2014, and it was my first
year as an assistant coach with the Cavs (after working with their
G League affiliate). In 2014-15, we had a Euroleague champion in
David Blatt coming in from overseas as a first-time NBA head coach.
We all had to get on the same page fast. He did a good job, but we
came up short that first year.
In 2015-16, our team had to win. Even with a winning
record, Blatt was let go that winter and Ty Lue got the head
coaching job. But this was on ‘Bron’s shoulders. When you have the
best player in the league, every station you turn to on TV, he’s
gonna be on there and his team’s gonna be on there. It’s a circus,
but it’s a good circus. Wherever ‘Bron goes, he wins. Wherever he
goes, the media follows. They wanna be able to say they covered the
team, even before the wins start coming, just to say they did it.
'Bron expects to contend every year, which creates those
T-Lue did a great job with our team. Being a former player, he’d
been there and done that. He was a champion, and as a coach, he
kept everybody engaged. He led us the right way. He knew the
process. It was only a matter of keeping guys who had never won
from getting distracted. He did it by instilling confidence in
Kyrie and K-Love. If you look at those two and what they had done
in their careers, the spotlight was on them ‘cause they were in a
better situation to win now. They’d have a good game, then they’d
have a bad game and now the media’s on them.
Lucky for us, ‘Bron didn’t let any of that negativity affect him
or the team. He took all that attention and accepted it. He and
T-Lue really stayed calm and took everything on. Shit, I remember
when we were down and going back to Golden State, trailing 3-1 in
the NBA Finals. We were like, "We okay. We just gotta do what we
need to do to win one game. One game at a time." We never
We had great games from ‘Bron, Kyrie and K-Love, and T-Lue was
doing his thing. To come back and do it the way we did it... it
just shows that we did it together. In Game 7, we had the Block,
the Shot and K-Love’s defense on Steph Curry down the stretch.
Those moments made it even more special for us. And ‘Bron showed
his maturity and made sure everything stayed intact as that
mega-superstar. Him being the great power that he is, he was able
to get it done in Cleveland.
Cleveland Cavaliers: First championship!
James Posey: Third ring (and first as a coach)!
When I won my first championship with the Miami Heat, we didn’t
even have crazy outside expectations, but we did have Pat Riley and
Shaquille O’Neal. You listen extra hard to proven guys like them.
You don’t want to mess anything up or be the reason they lost.
There were a lot of moving pieces that year, so we had to accept
our own roles and jell in order to play well together. Early on, we
were a little shaky. Then, we had a losing streak. At that point,
Stan Van Gundy got fired and Pat came down to be our head coach, so
that turned up the heat a lot. It was my first rodeo. The talent
was there, but I just wasn’t sure if we could win the title because
we weren’t clicking.
The outside perception was, "Okay, well they’re an old team
anyway." Nobody was really talking about us as a possible
championship team except for Pat and Shaq because they had
experience with it. Even after Riles came down, it was no sure
However, we got hot at the right time and we were able to
advance to the NBA Finals. Even though we hadn't been talked about
as a top contender, we were suddenly the main attraction. We were
facing Dirk Nowitzki and the Dallas Mavericks, who had won 60 games
Dallas won Game 1 and Game 2 of the series, and people were
talking about a possible sweep. But we leaned on Shaq and Riles for
confidence and leadership, and they kept stressing that we just had
to win the next game. We ended up winning four-straight!
That one was special — not only was it my first championship, it
was also the Heat's first-ever title.
Riles did a good job of managing us at the time, preparing us
for the distractions. It’s those little things that put doubt in
your head; you gotta put your headphones on and not pay attention
to any of the noise.
There are more distractions these days than when I was playing.
We had the newspaper and ESPN, but it was easier to block that
stuff out because you could just put down the paper or turn off the
TV. Today, social media can be brutal. You can see
everything now. And many of today's players spend a lot of
time on their phone, so they aren't blocking that stuff out. When
they're not with the team, they're at the crib, and they're
probably on that phone.
If you’re not mentally strong enough and you listen to the noise
— whether it's praises or disses — that can be tough. You don’t
wanna get too high or too low. You gotta find that medium where you
can push forward, keep your eye on the prize and not let it bog you
down. It really takes a mindset of knowing when it’s too much and
when to stay away from it for a little bit.
‘Bron calls it Zero Dark Thirty-23. Once you get to the
playoffs, you black everything out and lock in. His dedication to
doing that shows how important each championship is to him. In
Cleveland, he was willing to sacrifice and commit in order to make
that championship run happen. And that approach was contagious,
showing the value of championship experience and having veterans
who have been there before. Not everybody has that mindset though,
and they’ll stay on social media and get distracted when they
shouldn’t be on there at all.
Somebody asked me what advice I’d give to a team with
championship expectations. Every situation is a bit different, but
you gotta have a mentally strong group and great leaders to weather
that storm. When you have championship-or-bust expectations,
there's a ton of pressure and a circus-like environment. The more
experience your team has, the better you'll fare. And everyone
needs to stay focused and understand what's going to be asked of
Do all of that, and maybe you'll be able to start a ring
collection of your own.