More
NBA Finals generated record 2 billion views across league's socials

NBA Finals generated record 2 billion views across league's socials

The NBA Finals and subsequent championship parade generated a record 2 billion video views across the league’s social-media accounts. This is up 19% vs. 2021, up 45% vs. 2020 and up 56% vs. 2019. For comparison, the 2021 NBA Finals and championship parade combined to generate 1.67 billion views.

Golden State Warriors superstar Stephen Curry played a big role in these record views. During the Finals, Curry-related content generated 357 million views (or 28% of the account's total views). Throughout the 2021-22 season, Curry-related content generated over 1.6 billion views — more than double any other player (Ja Morant was the runner-up with 791 million views).

Also, Curry is the most-favorited player on the NBA App, and his player page received the most pageviews (7.5 million) this season (with LeBron James coming in second place at 6.9 million).

Of the league's 2 billion views during the Finals, the NBA's Instagram Reels accounted for 716 million views. Nearly 60% of the NBA's social views during the Finals came from Instagram Reels (which is up from 30% in last year’s Finals).

The NBA's YouTube numbers were also up, with 88 million views during these NBA Finals (up 60% vs. 2021 and up 47% vs. 2020). Traffic on NBA.com and the NBA app increased too, with 61 million visits during the 2022 Finals (up 13% year over year).

Looking to go to the hottest concerts, sports, theater & family shows near you? Get 100% guaranteed tickets to more than 125,000 live events from TicketSmarter, the official ticket marketplace of BasketballNews.com. Order online now!

MORE:
NBA News
Basketball Apparel
Basketball Apparel
Basketball Apparel
Latest Injuries
Goran Dragic
Illness
Dragic is questionable for Monday's (Jan. 23) game against Atlanta.
2023-01-23
Chimezie Metu
Knee
Metu is questionable for Monday's (Jan. 23) game against Memphis.
2023-01-23
Immanuel Quickley
Knee
Quickley did not play in Sunday's (Jan. 22) game against Toronto.
2023-01-23
Michael Porter Jr.
Personal
Porter Jr. did not play in Sunday's (Jan. 22) game against Oklahoma City.
2023-01-23
Deandre Ayton
Illness
Ayton did not play in Sunday's (Jan. 22) game against Memphis.
2023-01-23
OG Anunoby
Ankle
Anunoby did not play in Sunday's (Jan. 22) game against New York.
2023-01-23
Kristaps Porzingis
Ankle
The Wizards announced that Porzingis is week-to-week with a sprained left ankle.
2023-01-23
Landry Shamet
Foot
Shamet did not play in Sunday's (Jan. 22) game against Memphis.
2023-01-23
Nikola Jokic
Hamstring
Jokic did not play in Sunday's (Jan. 22) game against Oklahoma City.
2023-01-23
Dalano Banton
Hip
Banton did not play in Sunday's (Jan. 22) game against New York.
2023-01-23
Basketball Apparel
Lingerie
Costumes
Dresses
Sexy Lingerie
Subscribe to our newsletter
SUBSCRIBE
Follow Us
Download Our App!
Stay up-to-date on all things NBA
Download the BasketballNews.com App on the App Store
Download the BasketballNews.com App on the Google Play Store
Copyright © BasketballNews.com 2020. All Rights Reserved.
NBA News & Rumors