Banchero, Holmgren caused spike in shoe sales after Summer League

Banchero, Holmgren caused spike in shoe sales after Summer League

Orlando Magic rookie Paolo Banchero and Oklahoma City Thunder rookie Chet Holmgren have yet to suit up in a real NBA game, but they're already proving that they can move the needle among basketball fans.

Recently, when Banchero and Holmgren teamed up at The Crawsover in Seattle, a ton of fans packed the gym or tuned in to the NBA's livestream of the pro-am. 

The top-two picks in the 2022 NBA Draft have also shown that they can influence consumers. 

During his NBA Summer League debut, Holmgren dominated in a pair of Nike KD 15s — finishing with 23 points, 7 rebounds, 6 blocks and 4 assists in under 24 minutes. Kevin Durant shouted him and added "love the kicks." Over the next three weeks (from June 21 to July 12), there was an 87% spike in eBay searches for the KD 15s.

Banchero also turned heads with his play in Las Vegas, and fans noticed that he wore a pair of adidas Exhibit As. Over the following week, the sneakers Banchero wore saw a 30% spike in eBay searches. Banchero was a sneaker free agent at the time, but he recently inked a deal with Jordan Brand.

We didn't get a chance to see Banchero vs. Holmgren during Summer League, so fans are understandably excited to watch them face off when the Magic play the Thunder this season.

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