UConn women's basketball star Paige Bueckers has signed a multiyear NIL deal with StockX. Bueckers will design and release exclusive products in addition to wearing footwear and apparel from all brands off the court.
Source: Nick DePaula/ESPN
ANALYSIS: Bueckers is one of the first high-profile NCAA athletes to reach an exclusive footwear deal like this since restrictions on endorsements were lifted.
It will be exciting to see where this deal goes, and what precedent it sets for future college athlete endorsement contracts.