PUMA has announced a multiyear endorsement deal with 17 year-old, five-star prospect Mikey Williams — making him one of the youngest basketball athletes to sign with a global footwear company.

Source: Boardroom

ANALYSIS: Williams joins an exciting growing group of emerging talent at PUMA in LaMelo Ball, RJ Barrett, Michael Porter Jr., and Terry Rozier. The young guard has blazed a trail in the new era of name, image and likeness deals for high school and college athletes. Williams previously became the first high school basketball player to ever sign with a professional sports agency when he joined Excel Sports this summer.