While most people have trouble staying productive between Christmas and New Year's Eve, the NBA just had a record-breaking week on social media during that stretch.
From Dec. 25 through Dec. 31, the NBA generated 1.1 billion video views across their social-media platforms and app — the most views the league has ever had in a single week.
The NBA had Instagram's most-viewed account for the week of Dec. 25 (as well as on Christmas Day).
The league also had its best-ever week on Twitter, generating 73 million video views. The NBA's account was the second-most-viewed brand account on Twitter last week.
The NBA also racked up 80 million views on TikTok last week, which is the league's second-best week on the platform (behind only 2020 NBA All-Star Weekend).
Luka Doncic’s historic 60-point triple-double (and subsequent 51-point performance) certainly helped the NBA's social stats, as Luka content drove 150 million views that week (which was nearly 15% of total views). Doncic has now generated the second-most views among all players across the NBA's socials.
Also, Aaron Gordon’s Christmas Day dunk racked up 21 million views, making it the NBA's second-most-viewed video of the season.
The NBA continues to thrive on social media, as they are the most-viewed and most-engaged pro-sports-league.