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NBA records highest average attendance for November in league history

NBA records highest average attendance for November in league history

NBA games throughout November averaged 18,208 fans in attendance, which is the highest average attendance for November in league history, the NBA announced in a press release.

This is further evidence that the NBA's inaugural in-season tournament seems to be moving the needle amongst fans.

Recently, the league also announced that viewership has increased as well -- up 55% vs. a comparable span last season (1.7 million viewers vs. 1.09 million).

Viewership of In-Season Tournament games on NBA League Pass is up 42% vs. the 2023 regular-season average to date, and NBA League Pass watch time was up 25% during the seven Group Play nights. Also, regional sports networks and over-the-air stations have seen a 20% increase vs. last November’s average viewership.

The NBA also announced that this was their best November ever across the league's social-media accounts and app, as they generated a record 3.9 billion video views.

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