NBA games throughout November averaged 18,208 fans in attendance, which is the highest average attendance for November in league history, the NBA announced in a press release.
This is further evidence that the NBA's inaugural in-season tournament seems to be moving the needle amongst fans.
Recently, the league also announced that viewership has increased as well -- up 55% vs. a comparable span last season (1.7 million viewers vs. 1.09 million).
Viewership of In-Season Tournament games on NBA League Pass is up 42% vs. the 2023 regular-season average to date, and NBA League Pass watch time was up 25% during the seven Group Play nights. Also, regional sports networks and over-the-air stations have seen a 20% increase vs. last November’s average viewership.
The NBA also announced that this was their best November ever across the league's social-media accounts and app, as they generated a record 3.9 billion video views.