Today, the NBA G League and Hyatt announced a new multi-year sponsorship that makes Hyatt the official integrated resort partner of the NBA G League. The league will also bring on the Greater Orlando Sports Commission as a sponsor of NBA G League Winter Showcase to support the event at the Orange County Convention Center in Orlando, Florida, for the next four years.

As a cornerstone of Hyatt’s sponsorship, the 2023 Winter Showcase will take place Dec. 19-22 at Hyatt Regency Orlando and the Orange County Convention Center, bringing the NBA G League’s premier in-season scouting opportunity to the Southeast for the first time.

To connect NBA G League fans and World of Hyatt members, the league and Hyatt will also be activating on the sponsorship through a variety of assets, including digital and social media, signage and hospitality.

“The NBA G League is thrilled to work with Hyatt and the Greater Orlando Sports Commission to bring the 2023 NBA G League Winter Showcase to Orlando,” said Shareef Abdur-Rahim, the NBA G League President. “We’re looking forward to working with Hyatt on enhancing the experience for players and team personnel at one of the NBA G League’s marquee events.”

“Hyatt is pleased to welcome the NBA G League Winter Showcase with an effortless and unforgettable resort experience at Hyatt Regency Orlando,” said Laurie Blair, the Vice President of Global Marketing at Hyatt. “Our passion for offering World of Hyatt members and guests world-class service and unique stay experiences naturally extends to players and personnel. We look forward to introducing them to Hyatt’s global portfolio of desirable destinations and rooting for them across all our markets.”

“We are so proud to partner with the NBA, in collaboration with our partners here in Orlando at the Orange County Convention Center, Visit Orlando, Orange County and our hotel partners, as we prepare to host the NBA G League Winter Showcase for the next four years,” said Jason Siegel, the President and CEO of the Greater Orlando Sports Commission. “We are confident that the players, administrators, coaches and NBA executives will have an incredibly positive experience while they are visiting our community.”

The NBA G League Winter Showcase will be the culmination of the Showcase Cup. During the Showcase Cup, teams are placed into four regions and play 14 games exclusively against one another in NBA G League markets. The teams with the best winning percentage in each region, along with the next four teams with the best winning percentages regardless of region, will advance to compete for the Showcase Cup Championship in a single-elimination tournament during Winter Showcase. The remaining teams will each play two games outside of the Showcase Cup Tournament at the Winter Showcase.

The complete game and broadcast schedule for the Winter Showcase will be released at a later date. The schedule for the Showcase Cup portion of the 2023-24 season is available here.