NBA legend and current Charlotte Hornets owner Michael Jordan is launching a fan-engagment app called HEIR in 2022. HEIR is an app that will help connect supporters to their favorite athletes and entertainers.

During seed funding, HEIR raised $10 million. Interestingly, Chicago Bulls point guard Lonzo Ball, New York Knicks executive vice president William Wesley and Reddit co-founder Alexis Ohanian are among the project's investors.

Built on an engagement platform called Solana, HEIR will showcase NFT assets along with community-building features that let fans join into an athlete's limited capacity "huddle" to access exclusive benefits.

The goal is to launch "culturally-inspired consumer brands rooted in tech and entertainment," per a release from the brand.

Taking advantage of the ever-growing cryptocurrency space, HEIR plans to bring the crypto space and athlete engagement together like never before.