The BIG3, Ice Cube's professional three-on-three basketball league, is off to a terrific start in its sixth season, seeing substantial increases in television viewership and live attendance.
The league's games on CBS have seen viewership grow substantially compared to last season, and the audience continues to rapidly increase week to week.
Week 1 (June 25): 483,000 viewers
Week 2 (July 1): 501,000 viewers
Week 3 (July 9): 525,000 viewers
Week 4 (July 15): 600,000 viewers
Week 4 in Memphis earned a 0.31 rating and averaged 600,000 viewers during the league's 3.5-hour broadcast window from 3:00 p.m. to 6:30 p.m. ET. This represents a 46% increase from 412,000 viewers and a 0.26 rating in the same weekend time slot last year. BIG3 topped tough competition in the time slot, including the NBA Summer League on ESPN (309,000 viewers) and MLB on FS1 (369,000). Also, NASCAR on USA (609,000) and Wimbledon's Women's finals on ABC (762,000) had overlapping broadcast windows.
"We're thrilled to see this continued interest and growth as we start season six," said BIG3 co-founder Ice Cube. "It's a testament to the highly competitive and entertaining product we put on the court each week. This season is the best yet."
Attendance rebounded after two seasons impacted by COVID-19 restrictions. The first three weeks in Chicago, Dallas and New York drew close to 30,000 fans in total, with energetic crowds averaging over 9,000 per event.
"Our fans have been eager to get back to experiencing the BIG3 in person," said league co-founder Jeff Kwatinetz. "Their energy and excitement have been palpable in each city so far."
This season, the BIG3 is paying tribute to the 50th anniversary of rap and hip hop. The first four weeks have included musical performances by artists such as Ja Rule, KRS-One, M.O.P., NLE Choppa, Big Boogie, Twista, Dorrough, Mike Jones, Scar Lip and, of course, Ice Cube. Monster Energy athletes have also been featured, along with dancers, cheerleaders and dunkers.
The league features many of the most popular and skilled three-on-three players worldwide, including Joe Johnson, Leandro Barbosa and Michael Beasley. Hall-of-Fame legends such as Julius "Dr. J" Erving, Rick Barry, Lisa Leslie, Nancy Lieberman and Gary Payton are among the league's coaches.
The BIG3 continues this Sunday at the Kaseya Center in Miami, followed by stops in Boston, Charlotte, Detroit and Washington D.C. for the playoffs. This year's championship and All-Star game will be played at the famous O2 Arena in London. BIG3 games can be found on CBS, Paramount+ and TV.BIG3.COM.