More
Duke hires former Nike, NBA staffer Rachel Baker to aid players with NIL

Duke hires former Nike, NBA staffer Rachel Baker to aid players with NIL

New Duke men’s basketball coach Jon Scheyer has hired a former Nike and NBA staffer for a newly created role with duties that include overseeing name, image and likeness (NIL) opportunities for Blue Devils players.

The school announced the hiring of Rachel Baker as the program’s first general manager Tuesday. Duke described Baker’s role as helping players “enhance their personal and professional skillsets,” including NIL partnerships through her experience in sports marketing.

In a statement, Scheyer pointed to Baker’s “expertise in the business of basketball” as a resource for players and their families. It comes ahead of the first anniversary of college athletes being allowed to profit from their fame through NIL endorsements.

Baker spent eight years at Nike working with grassroots partnerships and event strategy for the Elite Youth Basketball League (EYBL), which features top prep prospects. She also managed strategic initiatives between Nike and NBA star Kevin Durant, one of the apparel maker’s signature athletes with his own shoe line.

Baker’s year with the NBA included work on a task force for rebranding the WNBA. 

MORE:
NCAA News
Kids KN95 Masks
KN95 Masks
Kids KN95 Masks
Latest Injuries
Goran Dragic
Illness
Dragic is questionable for Monday's (Jan. 23) game against Atlanta.
2023-01-23
Chimezie Metu
Knee
Metu is questionable for Monday's (Jan. 23) game against Memphis.
2023-01-23
Immanuel Quickley
Knee
Quickley did not play in Sunday's (Jan. 22) game against Toronto.
2023-01-23
Michael Porter Jr.
Personal
Porter Jr. did not play in Sunday's (Jan. 22) game against Oklahoma City.
2023-01-23
Deandre Ayton
Illness
Ayton did not play in Sunday's (Jan. 22) game against Memphis.
2023-01-23
OG Anunoby
Ankle
Anunoby did not play in Sunday's (Jan. 22) game against New York.
2023-01-23
Kristaps Porzingis
Ankle
The Wizards announced that Porzingis is week-to-week with a sprained left ankle.
2023-01-23
Landry Shamet
Foot
Shamet did not play in Sunday's (Jan. 22) game against Memphis.
2023-01-23
Nikola Jokic
Hamstring
Jokic did not play in Sunday's (Jan. 22) game against Oklahoma City.
2023-01-23
Dalano Banton
Hip
Banton did not play in Sunday's (Jan. 22) game against New York.
2023-01-23
Kids KN95 Masks
Lingerie
Costumes
Dresses
Sexy Lingerie
Subscribe to our newsletter
SUBSCRIBE
Follow Us
Download Our App!
Stay up-to-date on all things NBA
Download the BasketballNews.com App on the App Store
Download the BasketballNews.com App on the Google Play Store
Copyright © BasketballNews.com 2020. All Rights Reserved.
NBA News & Rumors