Mikey Williams signs with Excel Sports to pursue NIL endorsement deals

Five-star scoring guard Mikey Williams is becoming the first high school player ever to sign with a professional sports agency in pursuit of NIL endorsement deals. Williams is signing with Excel Sports Management.

Source: Adrian Wojnarowski/ESPN

ANALYSIS: Excel vice preseident Matt Davis said to Wojnarowski that this pairing "will generate millions of dollars for this young man."

"Mikey's relevance around his peers in the basketball community is off the charts," Davis told ESPN. "He's one of the most relevant personalities in the basketball community. His digital and social following speak for themselves."

Williams is a viral sensation and one of the most popular names in the Class of 2023. He has over 5 million followers on social media.

"The NIL rules provide a new opportunity for someone like me who that has put in so much energy and effort into building a community," Williams told ESPN. "I am excited to be the first high school athlete to make this move. I love to hoop and I love engaging with my fans and look forward to continuing to share my journey with everyone."