Alex Kennedy is joined by hip-hop legend and BIG3 founder Ice Cube. He discusses the BIG3's growth, the league's NFTs that allow anyone to become a minority owner, Snoop Dogg joining the league, his NBA Mount Rushmore, his dream signing in the BIG3, how the NBA has treated the BIG3 behind-the-scenes, which of his career paths is most fulfilling and more. This episode is sponsored by NBA Top Shot, NBA Experiences and Yerbaé.