NBA viewership across TNT, ESPN and ABC through MLK Day (27 games) is up 34% versus the comparable number of games during the 2019-20 season (2.0 million average viewers vs. 1.49 million average viewers), according to Nielsen Media Research.
TNT’s MLK Day tripleheader coverage – featuring the Phoenix Suns vs. Memphis Grizzlies, Milwaukee Bucks vs. Brooklyn Nets and Golden State Warriors vs. Los Angeles Lakers – averaged 1.73 million viewers, up 32% vs. the network’s comparable MLK Day coverage last season. The Warriors vs. Lakers game was up 90% vs. last year’s same telecast window.
Viewership on NBA League Pass, the league’s live game subscription package, on MLK Day was up 46% vs. last year.
Through MLK Day, NBA League Pass has delivered strong regular season viewership with average minutes watched increasing 18% vs. the comparable number of games during the 2019-20 season on the platform.
The NBA’s social media platforms have generated record engagement season-to-date, with a 201% increase in minutes watched vs. last year.