Golden State Warriors star Stephen Curry continues to lead NBA jersey sales, securing the top spot for the first half of the 2024-25 season, according to NBAStore.com.
Following Curry, the top five players in jersey sales are:
- **LeBron James** (Los Angeles Lakers)
- **Jayson Tatum** (Boston Celtics)
- **Jalen Brunson** (New York Knicks)
- **Victor Wembanyama** (San Antonio Spurs)
Notably, Jalen Brunson has made a significant leap, moving from 15th at the end of the 2023-24 season to 4th in the current rankings. Additionally, Anthony Edwards (Minnesota Timberwolves), Shai Gilgeous-Alexander (Oklahoma City Thunder), and Donovan Mitchell (Cleveland Cavaliers) have debuted in the top 15, ranking 6th, 11th, and 15th respectively.
In terms of team merchandise sales, the Boston Celtics have claimed the top position for the first time in 17 years. The Los Angeles Lakers and Golden State Warriors follow, reflecting their enduring popularity.
These rankings underscore the dynamic appeal of both established veterans and emerging talents in the NBA, as fan preferences continue to evolve.