Panini America and Reebok have announced a rare collaboration that will feature Allen Iverson and the renowned Prizm brand coming together for the global release of an exclusive footwear, apparel and trading card collection.
Available on Nov. 4, the Panini America x Reebok collection will feature three Prizm parallel iterations of the historic Reebok Question sneaker, Iverson's first-ever signature shoe with the brand. Each shoe will feature unique design elements such as shrink-wrap inspired all-over logo branding, embroidered Iverson autographs, light-reactive treatments, “Rookie Shoe” badge hang tags and more.
Select pairs will also include a pack of limited-edition Panini America x Reebok Iverson trading cards. Consumers will have the opportunity to pull special “Prizm” parallel cards, short-printed Iverson autographed cards, Iverson-worn patches and more.
"This has been a long time coming," said Jason Howarth, Panini America's VP of Marketing. "The Prizm brand has helped launch sports trading cards into the global mainstream. It reaches beyond the hobby, just like Iverson reaches beyond basketball.
"To be able to authentically bring together two iconic brands who each have such a deep connection to sports, collectibles, and culture – we think this one will be fun for everyone who engages with it."
Below are pictures of the collection: