Steph Curry lead NBA in jersey sales; Lakers top team merchandise

Stephen Curry has once again demonstrated his massive global appeal, earning the top spot on the NBA’s Top-Selling Jersey list for the first half of the 2025-26 regular season, the league announced. 

Based on sales from NBAStore.com and Fanatics’ network, Curry’s Warriors No. 30 jersey leads all players across the league on the retail front.

The announcement, made jointly by the NBA and the National Basketball Players Association, also revealed that the Los Angeles Lakers are the No. 1 team in merchandise sales, reflecting the enduring popularity of the Lakers brand and its star power among fans.

Golden State’s sharpshooter holds the No. 1 position even amid fierce competition from other high-profile stars, including Luka Doncic and Jalen Brunson, who also rank near the top of the league’s best-selling jerseys.

Curry’s popularity has translated into a consistent commercial presence – and his No. 30 remains one of the most recognizable NBA jerseys worldwide. His placement atop the sales list underscores how his enduring excellence on the court continues to drive fan interest off it as well. 

Meanwhile, the Los Angeles Lakers lead all NBA teams in merchandise sales through the first half of the 2025-26 campaign. The Lakers’ strong retail performance reflects both the global brand cachet of the franchise and the combination of star attractions on and off the court. 

From jerseys to hats and other apparel, Lakers gear continues to fly off shelves – driven by broad fan support and the team’s cultural influence.

Alongside Curry and the Lakers, several other top talents – including Doncic, Brunson, Victor Wembanyama, LeBron James and more – populate the league’s best-selling jersey rankings, showcasing a mix of established icons and rising stars connecting with fans.

The data also highlights how jersey sales often mirror fan engagement and social media buzz: stars who dominate conversation and highlight reels tend to draw stronger retail demand, fueling overall league merchandise revenue. 

Stephen Curry’s reign atop the NBA’s jersey sales list – combined with the Lakers ranking as the top team in merchandise – reflects not just individual star power but the broader commercial dynamics of the league. With midseason momentum building, both Curry and the Lakers remain central to the NBA’s cultural and retail footprint heading into 2026.