(LOS ANGELES, CA, December 13, 2022) — ClutchPoints and the National Basketball Retired Players Association (NBRPA) today announced a first-of-its-kind media partnership to preserve the stories of basketball’s most notable pioneers across the NBA, ABA, and WNBA.
ClutchPoints will expand the NBRPA’s “Legends Media & Entertainment” storytelling efforts by creating new intellectual property for its editorial and social media platforms. Utilizing a mix of fresh and licensed content from the NBRPA, ClutchPoints will produce new franchises including interviews, documentaries, game shows and more. The weekly content will be housed under a designated hub on the ClutchPoints website and monetized to strengthen the association’s reach to new audiences.
“We wanted to innovate how retired players are covered by giving them the same platforms as today’s stars,” said Nish Patel, founder and CEO of ClutchPoints. “These legends have changed the culture of basketball, and we look forward to refreshing those stories for longtime fans and introducing them to newer ones.”
“With the growth of Legends Media & Entertainment over the last several years, this partnership with ClutchPoints is a perfect opportunity to expand our content and have it exist on a larger platform,” said Scott Rochelle, CEO and President of NBRPA. “Our exclusive content, as always, will continue to bring to life these amazing stories from our Legends and now to an even larger audience. We look forward to collaborating with ClutchPoints to continue bringing compelling, impactful, and timely content as well as co-creating unique opportunities from our events.”
The partnership is ClutchPoints’ latest initiative to support its commitment to amplifying diverse voices in sports. For more information and to receive the latest updates on the NBRPA’s members, visit ClutchPoints.com.