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adidas honoring Kareem Abdul-Jabbar with new sneaker collection

adidas honoring Kareem Abdul-Jabbar with new sneaker collection

Several days after LeBron James made NBA history by breaking Kareem Abdul-Jabbar's all-time scoring record, adidas announced that they will be honoring Abdul-Jabbar with a limited-edition “Evolution of Excellence” collection of adidas Forum sneakers.

The collection features three unique designs that each commemorate significant aspects of Abdul-Jabbar’s life and career. Launching on February 28, only 33 pairs have been produced in each design — 33 being Abdul-Jabbar’s iconic jersey number. 

“The Evolution of Excellence embodies the symbolic passing of the torch to the next generation," Abdul-Jabbar said. "Whether that’s in the game, through the continued fight for social justice, or building a legacy through leading by example — I’m still pushing myself to excel today and I hope this collection inspires my fans to do the same.”

Here are the details of all three unique designs, courtesy of adidas' press release:

The first of the three unique designs is the adidas Forum Alpha, adorned in blue-and-gold, is inspired by Abdul-Jabbar’s remarkable 88-2 college career, which included three consecutive championships. It will only be available to the first 33 people who become VIP members of Club Skyhook, a loyalty club formed by Abdul-Jabbar himself to stay connected to his fans globally. Club members will be the first to know of collaboration projects, capsule collections and memorabilia available from Kareem. Club Skyhook membership will unlock opportunities for products and experiences available exclusively to members of Club Skyhook.

The adidas Forum Accolades, adorned in purple-and-gold, represent the era in Los Angeles when basketball took the city by storm and Abdul-Jabbar was at the center of it all, literally. The shoes will also feature special insignias that highlight major milestones and other notable moments of Abdul-Jabbar’s professional career. A limited quantity of 33 pairs will be available for purchase at a soon-to-be-announced Los Angeles retailer.

The adidas Forum Legacy, an all-black and copper colorway, pays respect to Abdul-Jabbar’s life commitment to the fight for racial equality and social justice. The public can get a pair by signing up for an exclusive free sweepstakes for adiClub members where one winner will be drawn on February 28 at 12:01am. adiClub is a loyalty program where members can earn points to level up and unlock exclusive rewards, special offers, events and more. It's free to sign up and available only in the adidas app. 

The entire “Evolution of Excellence” collection, in size 16, will be signed by Abdul-Jabbar himself and on display at Crypto.com Arena for every home game throughout the month of February and then raffled off for charity.

During the Lakers-Thunder game on Tuesday when James broke his record, Abdul-Jabbar was sitting courtside wearing adidas Forum Legacy sneakers as well as a Jeff Hamilton-designed wool and leather jacket with "Evolution of Excellence" on the back.

Abdul-Jabbar is one of the greatest players in NBA history, winning six championships, six Most Valuable Player awards and two NBA Finals MVPs. 

In addition to dominating throughout his stints with the Milwaukee Bucks and Los Angeles Lakers, the 19-time NBA All-Star is also known as an activist and a best-selling writer. In 2016, he was awarded the Presidential Medal of Freedom.

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